"despite all my rage,
i am still just
a rat in a cage..."
HUF x SMASHING PUMPKINS
09.2023; Brand Campaign; Multimedia
Smashing Pumpkins' run from 1991–1995 spawned a canon of music that transformed rock with a mix of psychedelia, guitar–driven pop, and imagination. Along with the hits, awards & one of the best-selling double albums in rock history, the Pumpkins’ distinct iconography carried as much weight as the tunes.
For our second collaboration, HUF x Smashing Pumpkins taps the band’s iconic visuals, mixing washes of psychedelics, bold graphics, and anthemic lyrics with a mixed media approach and accessories including a slip mat with unique phototropic animated graphics celebrating their legacy, influence, and song craft.
