)
( (
) ) )
||||||| ( ( (
( O O ) )
____oOO___(_)___OOo____(
(_______________________)
LOOSELEAF*
03.2021; Identity, Packaging & Merch
As quickly and shockingly as spring arrives, Looseleaf was born. Through a femme-forward lifestyle, their herbally infused joints became an essential part of their personal self-care routines.
Weed was ritual. They were obsessed. First with the joints, then with the concept: “Weed + Herbs.” It was clear, they needed to bring something to life that did not yet exist. Plants have miraculous lives: they’re born, they live, they die, then they are born again. Looseleaf has a life just like a flower. With every day, week, month and year, new ideas and creations are formed. Realizations, modifications, and rebirths.
