How do you add an annual flair to an already iconic brand?
The World Surf League (WSL) organizes the annual tour of professional surf competitions. Their broadcasts allow the public to experience the athleticism, drama and adventure of competitive surfing.
Branching off of the modern branding of the World Surfing League, this rebrand would be a concept for a year long identity for event merchandising. The theme combines graphic styles of the current branding and 80’s era inspired design resulting in an offbeat yet bold art direction.