It's mine, it's mine, it's mine,
whose world is this...?
(the world is yours.)
HUF x GOODYEAR
03.2023; Brand Campaign; Multimedia
Founded back in 1898, Goodyear become a staple brand that defines Americana. From the Blimp to their iconic Wingfoot logo, their aesthetics and product shaped an industry. The HUF x Goodyear Collection offers a modern take on motorsport heritage with bold graphics, classic design, and elevated details.
Mixing Goodyear’s rich racing heritage with HUF design aesthetics, the collection features standout pieces including the Touring Satin Jacket, Circuit Rayon Woven Top, Final Lap Football Jersey, Touring Track pant, graphic tees, and an array of accessories that reinterpret classic motorsport staples.
